Albert Einstein was a deliberate thinker. He set his mind to a task and plowed into it's field, never fully knowing the crop he would harvest from his efforts.  In time he hit on the core idea, the seed he would plant to grow that would be the basis of his famous Theory of Relativity. This happened one night after months of intense mathematical exercises.

He understood that going directly at a solution was not the optimal path to a true revelation. So he gave himself a break from the work and let his imagination wander about the concepts of space and time.

A number of unique images came to his mind and prompted him to try a thought experiment:

Here was his mental premise: He envisioned two bolts of lightning striking the front and back of a moving train at the same time. He pondered... would an observer standing beside the track and an observer standing on the moving train see the strikes as simultaneous?

The answer, it struck him, was NO!

Einstein's mind opened to a new flood of possibilities and he wrote down an ingenious, amazing and world changing description of the universe. With this one insight, like a bolt of lighting, Einstein turned our notions of time and space inside out. Moments like this were forever called: EUREKA MOMENTS

Eureka moments seem like flashes of insight because they often come out a period when the mind isn’t focused on the problem. This is what psychologists call a period of incubation. But in reality this FLASH of insight is the culmination of deep thought at the subconscious level.

Einstein once said "Imagination is more important than Knowledge" because Knowledge is limited to what we know. Imagination encompasses all other thought in the Universe. When seeking to create new and exciting concepts of any type - be they Inventions, Business Ideas, or any endeavor... let your imagination be the key that opens new thought pathways to the future.

CONCLUSION: Imagination is More important Than Knowledge!

- The most direct pathway to Innovation and Invention is via a mind uncluttered by pre-conceptions. 

- Use Thought Exercises to set up a structure in which you can visualize real or abstract problems as simple constructs that can be viewed, manipulated and adjusted to see possible outcomes.

- When Brainstorming, never discard any idea as too radical or unusable. There are no "Bad Ideas" only new data. Edison, when asked about 6000 failures to create his 1st optimal light bulb said "I now know 6000 ways Not To Make A Lightbulb!"

- Always keep a mindset of Optimism and a view towards a future where you have created what you are looking for!